
Manufacturing
Beverages
The
A S Watson
Group produces and markets a full range of fruit juices,
soft drinks and tea products in Hong Kong and the Mainland.
Currently, the Beverage Division operates two plants, producing
bottled and canned soft drinks, and fruit juices. Among the
major brands marketed by the company are: Mr Juicy, Sunkist,
Watson's cordials and mixers, Crystal Spring teas, and Sarsae
carbonated soft drink in Hong Kong and the Mainland.
Mr Juicy has been the market leader of chilled fruit juices
in Hong Kong since its launch in 1973. Its market share has
been over 60 per cent in the chilled juice segment. Nowadays,
Mr Juicy not only provides chilled but also non-chilled juices
to meet different customers' needs.
A
series of mixed juices with aloe vera juice and bits was launched
and named Mr Juicy Mix comes in four flavors offering more
variety for consumers to choose.
Mr Juicy's consistent quality and authentic, real-fruit
taste has gained a loyal following among Hong Kong consumers.
It became a winner of Hong Kong Top Brand Awards, organized
by the Chinese Manufacturers' Association of Hong Kong and
the Hong Kong Brand Development Council and was recognized
as a Platinum Trusted Brand in the Reader's Digest Trusted
Brand survey for seventh times, a feat no other competitor
has come close in the Hong Kong juice category.
The
business holds the longest-running licensing agreement with
Sunkist Growers Inc, originated in 1954, of any company in
the world. In addition to the sustaining carbonated soft drink,
Sunkist has also launched a new Premium Juice line providing
a more diversified choice for those juice lovers who seek
for quality juice products.
The group is also expanding the distribution of its fruit
juices and soft drinks through the gradual expansion of its
manufacturing facilities in the Mainland.
Citrus Growers International
6 Dai Li Street
Tai Po Industrial Estate
New Territories
Hong Kong
Telephone: (852) 2660 1688
Fax: (852) 2680 4270
Website: http://www.mr-juicy.com.hk

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