Beverages

The A S Watson Group produces and markets a full range of fruit juices, soft drinks, tea and cooling drink products in Hong Kong and the Mainland. Currently, the Beverage Division operates two plants, producing bottled and canned soft drinks, and fruit juices. Among the major brands marketed by the company are: Mr Juicy, Sunkist, Watson's cordials and mixers, Crystal Spring teas, and Sarsae carbonated drink and MJ cooling drinks in Hong Kong and the Mainland.

Mr Juicy has been the market leader of chilled fruit juices in Hong Kong since its launch in 1974. Its market share has been over 65 per cent. Nowadays, Mr Juicy not only provides chilled but also non-chilled juices to meet different customers' needs.

A new series of mixed juices with aloe vera juice and bits was launched in 2006 named Mr Juicy Mix. It comes in four flavors and the exotic flavors of Purple Carrot and Korean Citron were newly introduced in Hong Kong offering more variety for consumers to choose.

Mr Juicy's consistent quality and authentic, real-fruit taste have gained a loyal following among Hong Kong consumers that the brand was awarded as a Platinum Trusted Brand in the Reader's Digest Trusted Brand survey for five consecutive years, meaning no other competitor comes close in the Hong Kong juice category.

The business holds the longest-running licensing agreement with Sunkist Growers Inc, originated in 1954, of any company in the world.

The group is also expanding the distribution of its fruit juices and soft drinks through the gradual expansion of its manufacturing facilities in the Mainland.

Citrus Growers International
6 Dai Li Street
Tai Po Industrial Estate
New Territories
Hong Kong
Telephone: (852) 2660 1688
Fax: (852) 2680 4270
Website: http://www.mr-juicy.com.hk

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