Beverages

The A S Watson Group produces and markets a full range of fruit juices, soft drinks and tea products in Hong Kong and the Mainland. Currently, the Beverage Division operates two plants, producing bottled and canned soft drinks, and fruit juices. Among the major brands marketed by the company are: Mr Juicy, Sunkist, Watson's cordials and mixers, Crystal Spring teas, and Sarsae carbonated soft drink in Hong Kong and the Mainland.

Mr Juicy has been the market leader of chilled fruit juices in Hong Kong since its launch in 1973. Its market share has been over 60 per cent in the chilled juice segment. Nowadays, Mr Juicy not only provides chilled but also non-chilled juices to meet different customers' needs.

A series of mixed juices with aloe vera juice and bits was launched and named Mr Juicy Mix comes in four flavors offering more variety for consumers to choose.

Mr Juicy's consistent quality and authentic, real-fruit taste has gained a loyal following among Hong Kong consumers. It became a winner of Hong Kong Top Brand Awards, organized by the Chinese Manufacturers' Association of Hong Kong and the Hong Kong Brand Development Council and was recognized as a Platinum Trusted Brand in the Reader's Digest Trusted Brand survey for seventh times, a feat no other competitor has come close in the Hong Kong juice category.

The business holds the longest-running licensing agreement with Sunkist Growers Inc, originated in 1954, of any company in the world. In addition to the sustaining carbonated soft drink, Sunkist has also launched a new Premium Juice line providing a more diversified choice for those juice lovers who seek for quality juice products.

The group is also expanding the distribution of its fruit juices and soft drinks through the gradual expansion of its manufacturing facilities in the Mainland.

Citrus Growers International
6 Dai Li Street
Tai Po Industrial Estate
New Territories
Hong Kong
Telephone: (852) 2660 1688
Fax: (852) 2680 4270
Website: http://www.mr-juicy.com.hk

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