
Manufacturing
Beverages
The
A S Watson
Group produces and markets a full range of fruit juices,
soft drinks, tea and cooling drink products in Hong Kong and
the Mainland. Currently, the Beverage Division operates two
plants, producing bottled and canned soft drinks, and fruit
juices. Among the major brands marketed by the company are:
Mr Juicy, Sunkist, Watson's cordials and mixers, Crystal Spring
teas, and Sarsae carbonated drink and MJ cooling drinks in
Hong Kong and the Mainland.
Mr Juicy has been the market leader of chilled fruit juices
in Hong Kong since its launch in 1974. Its market share has
been over 65 per cent. Nowadays, Mr Juicy not only provides
chilled but also non-chilled juices to meet different customers'
needs.
A
new series of mixed juices with aloe vera juice and bits was
launched in 2006 named Mr Juicy Mix. It comes in four flavors
and the exotic flavors of Purple Carrot and Korean Citron
were newly introduced in Hong Kong offering more variety for
consumers to choose.
Mr Juicy's consistent quality and authentic, real-fruit
taste have gained a loyal following among Hong Kong consumers
that the brand was awarded as a Platinum Trusted Brand in
the Reader's Digest Trusted Brand survey for five consecutive
years, meaning no other competitor comes close in the Hong
Kong juice category.
The
business holds the longest-running licensing agreement with
Sunkist Growers Inc, originated in 1954, of any company in
the world.
The group is also expanding the distribution of its fruit
juices and soft drinks through the gradual expansion of its
manufacturing facilities in the Mainland.
Citrus Growers International
6 Dai Li Street
Tai Po Industrial Estate
New Territories
Hong Kong
Telephone: (852) 2660 1688
Fax: (852) 2680 4270
Website: http://www.mr-juicy.com.hk

Copyright 2003 Hutchison
Whampoa Limited. All rights reserved.
Disclaimer
|