Fortress

Founded in 1975 as a tariff collection centre of the Hong Kong Electric Group, Fortress also served to promote the use of electricity and sell a range of simple electrical products. It was acquired by Hutchison Whampoa Limited (HWL) in 1986 and has since become the leading retailer of electrical appliances in Hong Kong with more than 60 outlets employing over 1,000 staff. In Taiwan, the company operates five outlets with 100 employees.


In 1985, Fortress introduced its house brand to the market. With a wide range of products, the Fortress brand provides the best quality at a competitive price. Fortress has been one of the most favoured brands for air-conditioners and refrigerators in Hong Kong since 2001. The range of Fortress brand products has been extended in 2004 to cover audio-visual products.

In 1990, Fortress joined the A.S. Watson Group, the retail arm of HWL. Bolstered by the strength of this international retailer, Fortress has continued to set the pace of the market.

In 1996, Fortress pioneered a multi-zone in-store retail concept by opening the first Fortress World in Whampoa Garden, set a market standard in providing a vast product selection in a new shop format.

Fortress also provides extensive training programmes for all its staff. As a testament to its high-quality service, Fortress has won several 'Best Customer Service' awards from different media and management organizations over the last 10 years. Fortress was named the champion of the Specialty Stores Category in the Hong Kong Retail Management Association's '2002 Service & Courtesy Awards'. It was recognised as one of Hong Kong's most trusted trading firms when named a Hong Kong Merchant of Integrity by the Guangzhou Daily. In 2004, Fortress also won the Superbrands award.

As the industry leader, Fortress is committed to providing quality products at best value together with the most customer focused service; Fortress also seeks to grow and expand the market and to bring the most dynamic and contemporary retail experience to its customers.

To keep pace with consumer needs, Fortress has dedicated itself to continuous innovation and creation of an exciting new shopping experience to its customers. To this end, the New Fortress concept was rolled out in 2003. Under New Fortress, the existing stores will be re-categorized along three major formats: Fortress World, Fortress Vision and Fortress Digital. The first Fortress Digital store was opened at the Metropolis in January. The first Fortress Vision store in Hong Kong was launched in June 2003 on Hankow Road, Tsim Sha Tsui.

New Fortress has also launched a series of first-in-market customer services. In addition to its reputable extended warranty and Low Prices Guaranteed programmes, New Fortress is the first to launch a 24-month Interest Free Installment Programme, the most comprehensive Home Entertainment ‘Purchase-to-play’ service and the innovation Ideal Gift List service tailor-made for gift giving and celebrating special occasions. The new multilingual customer service hotline has been proved successful with customers enjoying quick and convenient answers to their enquiries on delivery, installation, repair, extended warranty, shop hours and general products just, by picking up the phone.

Fortress has recently launched a pioneering PAY THE DIFFERENCE policy that guarantees shoppers the lowest prices among major retailers in Hong Kong on every product in its stores, every day. If they find the marked price of the same product for sale at a lower price on the day of purchase, they can return to the store and get the price difference refunded - in cash and on the spot.

With new store designs and formats, the best prices supported by a long-term pricing commitment, more leading brands extended product offerings, more user-friendly product displays, experienced and enthusiastic staff, New Fortress brings a New Perspective to Hong Kong consumers, providing a retail experience like no other.

Fortress
6/F Watson House
1-5 Wo Liu Hang Road
Fo Tan, Shatin,
New Territories
Hong Kong
Customer Service Hotline: (852) 2555 5788
Fax: (852) 2555 5179
Website: www.fortress.com.hk

Copyright 2003 Hutchison Whampoa Limited.    All rights reserved.    Disclaimer