PARKnSHOP

PARKnSHOP has established itself as a leading supermarket in Greater China by revolutionising consumers' expectations and setting new benchmarks for quality, value and service in the Asian retail industry.

Since it opened its first store in Hong Kong in 1973, PARKnSHOP has grown into a network of around 250 stores in Hong Kong, Macau, and mainland China. All its outlets are in prime retail locations with centrally controlled product ranges tailored to suit each micro-market that they serve.

PARKnSHOP has earned a reputation for providing outstanding value for money, superior quality in fresh food and world-class customer service. The company prides itself on understanding the needs of its customers, and responding promptly to their needs.

PARKnSHOP Hong Kong
PARKnSHOP China

PARKnSHOP Hong Kong

PARKnSHOP, a premier supermarket chain in Hong Kong, has more than 200 stores and 9,000 staff.

It has always striven to lead the market in developing new store concepts to meet the needs of its customers, who are demanding ever-higher levels of quality and convenience.

PARKnSHOP's spacious, modern stores draw on the latest technology to ensure efficiency and cost-effectiveness. The multi-million-dollar Enterprise Resources Planning system, for example, has recently been launched to track sales from all PARKnSHOP stores. This gives the company a huge competitive edge in strategic planning, and allows orders from individual stores to be placed automatically.

In the past decade, PARKnSHOP has developed for its customers a new experience of supermarket shopping. The first of many Hong Kong Superstores opened in 1996 in Whampoa Garden (45,000sq ft), offering a huge range of international goods, an in-store bakery, wet-market-style stalls selling fruit, vegetables and live fish, Chinese and Japanese dishes cooked on the spot. PARKnSHOP's Megastores - the first of which opened in 2002 in Metro City Tseung Kwan O (72,000sq ft) - provide geniune one-stop shop convenience. They have everything the Superstores offer, plus an unmatched selection of household items, ranging from bedding and electrical goods to kitchenware and clothing.

The company's ground-breaking Fresh Check campaign has set new standards in food hygiene in Hong Kong. In 1998, PARKnSHOP set up the industry's first dedicated food-safety laboratory, and has since established the Fresh Check Hygiene Academy for training staff and suppliers in safe food-handling.

PARKnSHOP built Asia's first multi-temperature distribution and food-processing centre at a cost of US$30 million. The centre which earned PARKnSHOP the HKQAA ISO 9002 certificate, is now one of the six fresh food and grocery centres that ensure freshness and quality are not compromised by the journey from farm to customer. At the HK$6 million Fresh Fish Centre, live seafood is kept in purified water and all individual suppliers can be traced.

The Company launched two house-brand product in 1995: the PARKnSHOP and Best Buy brands provide customers with a broad range of quality products at the lowest possible prices.

PARKnSHOP also recognises the value of its people. To continue the company's success story, it has invested heavily in staff development to equip them for new challenges with training programmes for employees at all levels.

Shoppers have come to regard PARKnSHOP as a trusted friend. It was named Hong Kong's "Most Favoured Brand" in a recent international survey by independent research house Ipsos-Reid. For the last two years, it has been named the brand that Hong Kong users of Internet giant Yahoo! trust the most, and the Yahoo! Emotive Brand Award in the retail chain category. In 2003, PARKnSHOP topped the Supermarkets/Convenience Stores Category in the Hong Kong Retail Management Association's "Service & Courtesy Awards.

PARKnSHOP China

PARKnSHOP has spearheaded a transformation of the style of shopping in China since it opened its first store in Shekou in 1984. That has made PARKnSHOP the first foreign retailer to enter the China market.

Since then PARKnSHOP has always stayed ahead of customers' demand for one-stop shopping in China. The first Superstore opened in 2000 and the first Megastore opened the following year in the busy Tianhe district of Guangzhou.

The Megastores combine wet market, supermarket with self-service discount store shopping, where customers can buy everything from fresh vegetables to home appliances, clothes, furniture and toys - all at unbeatable prices.

PARKnSHOP commits to guarantee food hygiene, freshness, quality and service to consumers in Hong Kong and China alike.

There are now more than 20 outlets in northern and southern China, with a strong presence in key cities such as Guangzhou, Shenzhen and Dongguan.

PARKnSHOP was recently named "Consumers' Favourite Brand" for the third straight year in a customer satisfaction survey run by the Shenzhen Consumer Council and the Shenzhen Economic Daily.

Each week, over one million person-times shop at PARKnSHOP in mainland China.

PARKnSHOP
10/F Watson House
1-5 Wo Liu Hang Road
Fo Tan, Shatin
New Territories
Hong Kong
Tel: (852) 2606 8833
Fax: (852) 2695 3664
Website: www.parknshop.com

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