Page 19 - Sphere No.28 (Mar 2011)

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Sphere
How Love Ideas, Love HK works
The premise for the programme was simple – to help those in need. And the idea
behind Love Ideas, Love HK was to ask the public who exactly was in need, how
could they be helped, and then to give them the funds necessary to do the helping.
With Love Ideas, Love HK, anyone could put forward ideas for causes they thought
worthy of support – the only real criterion was that they must benefit the local com-
munity. People had more than a month to submit their ideas, then between 1 and 21
November anyone could vote for the projects they felt most deserved funding. Winners
would receive the funding they had requested.
A total of 1,029 project ideas were received by the LKSF, of which 674 were considered eligible
and uploaded for voting. Mr Li Ka-shing took a personal interest in the programme and he chose 12
projects that had touched his own heart. After the final count, 177 emerged as winners who would receive the fund-
ing they had requested to undertake their project.
Love Ideas, Love HK is part of a HKD300-million campaign called “Love HK Your Way!” to engage Hong Kong
citizens in charitable activity and to elicit innovation and creativity to make Hong Kong a better place to live.
The following are some statistics about the first round of applications:
Total number of
applications received 1,029
Eligible
applications 674
Number of
winning projects 177
Grant amount awarded
HK$28million
Applications by project nature*
* Remarks: Beneficiaries of projects include senior citizens, teenagers, people with disabilities, minorities, new immigrants,
low-income families, prisoners, etc. There are also projects advocating cultural development, music, animal care and
environmental protection.
Applicants by category Individual applicants by age
0
100
200
300
400
500
Student
individuals
Non-student
individuals
Educational
institutions
Charitable
organisations
Below 18 18 and above
0
100
200
300
400
Education Medical Culture Community Others
0
50
100
150
200
250
300
350