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          #37
        
        
          
            2015
          
        
        
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            “This programme has
          
        
        
          
            demonstrated the value of
          
        
        
          
            giving young people with
          
        
        
          
            the right attitude and aptitude
          
        
        
          
            a chance.”
          
        
        
          Celina Benedict,
        
        
          
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          UK’s Corporate Responsibility Manager
        
        
          drift can assail those who don’t leave
        
        
          school with the drive, direction and skills
        
        
          needed to succeed in the next stage
        
        
          of life. In the UK, there are 737,000
        
        
          young people aged 16 to 24 who are
        
        
          unemployed (September 2014 figures).
        
        
          The unemployment rate of this age group
        
        
          is a staggering 16.2 per cent. However,
        
        
          with the help of HWL, some of these
        
        
          young people have found a way to enter
        
        
          the workforce.
        
        
          Since 2013,
        
        
          
            3
          
        
        
          UK has been working closely
        
        
          with Tomorrow’s People, an employment
        
        
          charity that helps disadvantaged
        
        
          young people to get and keep jobs.
        
        
          The two organisations collaborate in a
        
        
          work placement programme targeting
        
        
          unemployed youth. The programme
        
        
          includes mentoring sessions with
        
        
          
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          UK’s
        
        
          London store managers that enable
        
        
          participants to develop the skills and
        
        
          experience they need to find work. Many
        
        
          are offered permanent retail positions in
        
        
          
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          UK stores at the end of the programme.
        
        
          “Young people told me that they found
        
        
          their life very dull before participating in
        
        
          our Tomorrow’s People programme,” says
        
        
          
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          UK’s Tomorrow’s People Programme
        
        
          Executive Claire Garner. “They said that
        
        
          they did not have a routine and that being
        
        
          unemployed caused them to have low self-
        
        
          esteem. They also explained that they felt
        
        
          as though they were not getting much help
        
        
          from the job centre and that not being able
        
        
          to find employment opportunities was
        
        
          immensely frustrating.”
        
        
          Real opportunities
        
        
          Participants of Tomorrow’s People
        
        
          receive general training on the working
        
        
          environment and attend workshops aimed
        
        
          at building confidence and improving their
        
        
          presentation and communication skills.
        
        
          There is also a session at
        
        
          
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          UK’s Discovery
        
        
          area in Maidenhead, where participants
        
        
          are trained on mobile technology and
        
        
          money management. The young people
        
        
          then take part in
        
        
          
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          UK’s induction session
        
        
          and the “Experience Three” course that
        
        
          all retail staff attend before spending two
        
        
          weeks working in one of
        
        
          
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          UK’s stores in
        
        
          London. At the end of the programme,
        
        
          participants are interviewed for a full-time
        
        
          retail position with
        
        
          
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          UK.
        
        
          Over 100 participants have joined
        
        
          the programme since 2013, and 45
        
        
          graduates have found employment in
        
        
          
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          UK’s retail team. The numbers will
        
        
          undoubtedly grow as
        
        
          
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          UK expands
        
        
          the programme.
        
        
          Tomorrow’s People succeed
        
        
          today with
        
        
          
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          UK in their corner.