S
        
        
          PHERE
        
        
          15
        
        
          which was determined to kill the 3G
        
        
          story,” Woodward recalled. “The way to
        
        
          do this was not by competing in the
        
        
          uncontrollable PR space but by
        
        
          communicating the facts, issues and risks
        
        
          properly through the due diligence
        
        
          process. Luckily, credit committees read
        
        
          due diligence reports as well as the front
        
        
          page of the broadsheets. Armed with the
        
        
          facts, the lead arrangers were very
        
        
          resilient under the barrage of negativity.”
        
        
          
            ITALY: Full Funding for the Future
          
        
        
          RIDING ON THE SUCCESS IN THE UK,
        
        
          H3G Italy replicated the fund-raising
        
        
          exercise with the successful conclusion
        
        
          in June 2002 of a
        
        
          E
        
        
          5.2 billion (US$5.5
        
        
          billion) bank and vendor finance facility for
        
        
          the Italian operations.
        
        
          This round of financing encountered a
        
        
          more hostile and cynical funding market as
        
        
          many of Hutchison’s 3G competitors had
        
        
          run into financing or operating difficulties.
        
        
          H3G’s approach, therefore, had to be
        
        
          flexible if it was to raise the required
        
        
          E
        
        
          5.2
        
        
          huge profits. But the company is more likely to end up as 3G’s
        
        
          biggest early casualty.”
        
        
          
            3G V
          
        
        
          
            ISION
          
        
        
          Far from being an early casualty,Hutchison has every expectation
        
        
          that it will turn out to be right.While others have had second
        
        
          thoughts, choosing to sit on the sidelines, the Group has been the
        
        
          notable exception, powering ahead into uncharted territory and
        
        
          fuelled by a healthy bank balance. Perversely, the financial barriers
        
        
          to entry for new entrants and the demise of incumbent rivals has
        
        
          served only to strengthen the company’s position – to the extent
        
        
          that by the second half of 2002 Hutchison 3G was the last
        
        
          remaining 3G-only player in Europe.
        
        
          Surveying the carnage, the sceptics have tended to lump
        
        
          financial concerns together with doubts over unproven
        
        
          technology. But Hutchison is fully funded and the company is
        
        
          effectively close to mastering most – if not all – of the nuts and
        
        
          bolts of making it all work.
        
        
          This is not the first time Hutchison has disregarded the
        
        
          sceptics.When the Group launched Orange in the UK in 1994
        
        
          into what critics regarded as an already-cornered market, analysts
        
        
          and journalists quipped that the company was a lemon, that it
        
        
          would be squeezed and crushed by its incumbent competitors
        
        
          and that the venture would turn sour and ultimately fail. But
        
        
          Orange sparked imaginations and became a runaway success. By
        
        
          1999 the brand had
        
        
          seized a 20% market share
        
        
          and Hutchison sold its stake
        
        
          for a handsome profit.
        
        
          In retrospect, the timing was
        
        
          perfect. Hutchison had simultaneously
        
        
          exited at the top of the 2G market and locked in
        
        
          a dividend that would help fund its move to the next
        
        
          generation.
        
        
          The prevailing sentiment towards the 3G market
        
        
          opportunity is therefore something of a
        
        
          
            déjà vu
          
        
        
          scenario for
        
        
          Hutchison, reminiscent of those early days of Orange.
        
        
          Throughout the current downturn, Hutchison has been the one
        
        
          company consistently bucking the trend and “bravely going
        
        
          where others fear to tread.”
        
        
          By any measure, financing and building the 3 network from
        
        
          
            (continued on p.23)
          
        
        
          billion. Lenders to 3G businesses were
        
        
          now demanding greater sponsor support
        
        
          in return for the provision of funding.
        
        
          HWL was willing and able to provide
        
        
          both equity and subordinated debt as
        
        
          well as its credit support to make the
        
        
          financing work. Ultimately, 15 banks from
        
        
          Italy, Europe, the US and China
        
        
          underwrote the transaction and were
        
        
          subsequently supported by banks from
        
        
          Italy and Sweden.
        
        
          In the process, H3G Italy achieved a
        
        
          number of firsts. It was the world’s first
        
        
          fully funded project financing for a 3G
        
        
          telecommunications business and the first
        
        
          new 3G project to fund itself with ten-
        
        
          year term financing.The financing not only
        
        
          included banks and vendors (Ericsson,
        
        
          Siemens and NEC came up with
        
        
          E
        
        
          1 billion
        
        
          between them), but also the Swedish and
        
        
          German export credit agencies – the first
        
        
          time any government agencies had
        
        
          financed 3G project risk.
        
        
          The complexity and structure of the
        
        
          financing was widely applauded by the
        
        
          financial community and was named the
        
        
          “Telecoms Deal of the Year 2002”
        
        
          awarded by
        
        
          
            Project Finance International
          
        
        
          
            Magazine
          
        
        
          . In presenting the award, the
        
        
          magazine remarked:“It is testament to the
        
        
          perceived strength of sponsor quality that
        
        
          Hutchison’s business plan was even
        
        
          looked at by the banks in the first place,
        
        
          given the turn in market sentiment against
        
        
          telecoms in general and 3G in particular.”
        
        
          “We could not have raised the finance
        
        
          without a sponsor such as Hutchison,”
        
        
          said Giorgio Moroni, CFO for H3G in
        
        
          Milan. “What was remarkable for the
        
        
          Italian business community to see was
        
        
          that Hutchison was willing to make such a
        
        
          strong commitment to support this
        
        
          business in Italy, a country it had never
        
        
          invested in before.”
        
        
          Deputy Group Treasurer John Mulcahy
        
        
          concurred: “The Italian team did a great
        
        
          job in convincing banks to support the
        
        
          transaction on its merits. A number of the
        
        
          underwriters had no prior banking
        
        
          relationships with the Hutchison Group,
        
        
          This financing did a lot to expand
        
        
          appreciation of the Hutchison Group’s
        
        
          strengths to the European financial
        
        
          community.”